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NHL Commissioner Gary Bettman announced that the 2023 All-Star Weekend will be hosted by the Florida Panthers in South Florida.
The NHL has released the logo for the 2023 NHL All-Star Game, set to be held at FLA Live Arena, home of the Florida Panthers, in Sunrise, Florida, on February 4, 2023.
It's the second All-Star Game hosted by the Florida Panther (previously, 20 years earlier in 2003) and the fourth All-Star Game in the State of Florida.
The logo shows a typical Florida sunset (though the sun only rises over the ocean on the side of Florida where the Panthers play).
The sky shows a Houston Astros-like transition from red to orange to yellow with "all-star" laid across it in a navy blue palm-tree style typeface.
In the upper right are two blue seagulls, noting the two times the Panthers have hosted; below is a sandy Florida beach and the light blue of the Atlantic Ocean.
The "it's a roundel shape because hockey pucks" bit is a nice touch.
History of NHL All-Star Game logos
It's basically the logo version of this photo of my father enjoying a Florida sunset during our trip down to Spring Training near Tampa in 2008.
As with all branded event logos in the NHL, there are a few versions of the design; some intended only for on-ice use (such as those without the Honda logo) and, of course, a version en français for all of our friends east of the Ottawa River.
Let's look back at some recent NHL All-Star Game logos and see how the new 2023 design sizes up. I learned that at least one palm tree has been featured in half of all the NHL All-Star Game logos since 2017... and that Florida's two teams have hosted more All-Star Games than all of Canada in the last 24 years. Yeah, I know, it's nice and warm there during All-Star Weekend; I understand the reasons.
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